BSUPA leads the development of the sport through training/coaching schemes for UK SUP schools, National and International Championship events, fun SUP events and BSUPA provides third party insurance for its members through Bluefin Sport Insurance Ltd.

BSUPA was founded in 2007 by Olaus McLeod and together with Bill Fitzhugh, Grant Winter, Simon Bassett and Matt Argyle. BSUPA was officially created as an association to represent the interests of the Stand Up Paddle Boarder.